Thomas Lidforss

Thomas Lidforss

Senior Advisor, Axis Blueschild Group

"Digital Agency & Service Provider - Expand Your Horizons"

Currently employed at Axis Blueschild Group, Thomas Lidforss International

Previous: Foodeon AS, Huawei, IP Unity, Vyyo Inc, Cisco Systems, Intersoft Technologies, Alcatel, Ericsson


Previous: Royal Institute Of Technology (KTH)



    Senior Business Advisor - International Business Development Projects “I show leaders how to increase sales, align with marketing, breakthrough into new markets and digitalization of your business with efficient services from new IT solutions.” • I have a MSEE with MBA in Business and Product Planning • Many years of value creation in complex international business development projects, consultative sales, marketing and product management in the ICT industry • International experience from VC funded startups to large businesses (B2B) • Successfully communicated with customers on top levels and project level among vendors and service providers. Managed in a program/multi-project environment • Excellent at finding cost-effective and sustainable IT solutions for the customer, both through sourcing / procurement and selection of alternative technology Based on his accomplishments, Thomas offers Senior Advisor and Management Services for: • Consultative Sales • Channel Sales (alliances, resellers, partners) • Social Media Sales • International Business and Market Development • Inbound and Outbound Marketing • Product and Project Management Personal Characteristics: I am a “bloodhound” motivated by challenges and to find optimal solutions together with the customer, see the results of my colleagues and daily efforts. I am flexible and sociable, curious and will constantly learn more and develop my skills. I am multilingual with an active interest in people and living a “digital life”. Contact me; or , Skype: mpnow1 or +46737013465 (Mobile)


Senior Advisor

At Axis Blueschild Group

From November 2015 to Present
The Axis Blueschild Group is a dynamic, international consultancy specialized in business development services and international investment projects in major markets of Europe and Asia. We focus on small and medium sized enterprises transforming them from a local company to an international...
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Managing Partner

At Thomas Lidforss International

From 2007 to Present
Thomas Lidforss International provides digital agency services: International Business Development • Market Development • Business strategy • B2B Matchmaking Sales & Marketing • Consultative sales, Direct sales and Social selling • Sales through partners, resellers and distributors • Marketing...
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Head of Projects for IT Solutions

At Foodeon AS

From October 2014 to November 2015
• Interacted with food producers in Asia and Australia for smart greenhouses. Analysis of business models and value creation proposition for customers • System development, requirements and cost analysis, including estimates of costs related to the budgeting of projects • Negotiated customer and...
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Sr. Marketing Manager

At Huawei

From January 2011 to October 2013
Providing marketing and ICT solutions services at Huawei in Oslo, Norway for the Telenor Group. • Successfully communicated with global Telenor (Norway, Serbia, Hungary, Bangladesh, Thailand and Telekom Austria and Bulgaria) • Broke into Telenor with new sales for IT infrastructure We provide a...
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Channel Management/Business development Japan

At IP Unity

From 2005 to 2006
Bringing IMS and FMC IP solutions to the Japan market. IP Unity is a Red Herring Top 100 company in the converged VoIP and IP media communications market providing solutions to major wireless and wireline carriers around the world. IP Unity is developing world class 3G IMS MRF...
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Director Product Management

At Vyyo Inc

From 2003 to 2004
Vyyo a wireless infrastructure company needed to branch out into new opportunities. The business case was to create a high functionality voice & data network solution that would support handover, mobility and QoS including OEM/ODM mobile phone products for 802.11/GSM. This combination of...
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Product Manager/Marketing - Mobile Wireless Infrastructure

At Cisco Systems

From 2000 to 2002
Cisco started a bold approach to become a leader in wireless infrastructure. • Telco products to be developed • Created with engineering a new product line • Broke into new markets such as Vodafone, Italtel as a result • Also provided M&A strategy and analysis of new start-up companies

Director Product Management and Engineering

At Intersoft Technologies

From 1999 to 2000
• Company to transform from services only into products and services • Managed a 12+ engineering team and developed concepts and plans for SS7/IP Signaling Gateway, Media Gateway and Media Gateway Controller / Softswitch • Awarded “Internet Telephony Product of the Year 1999”

Director Business Development

At Alcatel

From 1997 to 1999
• Product portfolio needed to be more complete to be competitive • Sourced an Oracle based client/server billing system with custom interfaces to the GSM wireless infrastructure • Managed certification projects for new markets such as Russia • Increased sales by expanding the product portfolio and...
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Director Business Development

At Ericsson

From 1993 to 1997
Ericsson had major generic software release cost problems. • Successfully coordinated a business development project to rationalize and get a generic solution for the markets • Major cost savings and volume production • Quality and In-service performance improved • Strengthened relationships with...
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Chief Architect - Sr. Engineering Manager

At Ericsson

From 1989 to 1993
Ericsson needed to be more competitive for the North American market. • Successfully achieved to analyze and map competitive features • Managed development teams and projects for Service nodes within the Advanced Intelligent Network (AIN), MSC, SCP/HLR areas • Presented and coordinated plans with...
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  • B2B Marketing
  • B2B Sales
  • Channel sales
  • Cloud Computing
  • International business development
  • Marketing
  • Mobile devices
  • New Business Development
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